A Logo and Brand for Buckinghamshire Culture
With thanks to an exciting competition and partnership with Buckinghamshire New University, Buckinghamshire Culture is now able to unveil its new logo!
Students from BNU’s BA (Hons) Graphic Design and BA (Hons) Creative Advertising courses were challenged to design a visual identity for Buckinghamshire Culture, the county’s emerging cultural partnership. The competition judging panel included design heavyweights, Frances and John Sorrell, as well as the Buckinghamshire Culture Co-Chairs, and received presentations from 5 students/student groups.
The judges were extremely impressed with the amount of work and passion that the students had put into their proposals, and found it hard to pick a winner. In the end, the panel decided to ask two of the student duos to work together to progress a set of exciting marketing ideas and a logo incorporating the idea of ‘culture bursting out of the box’. With a bit of help from a local graphic designer, these ideas have now been turned into a logo for the organisation itself, and a linked logo that will be used to promote Open Weekend, 22-25 July.
The Open Weekend logo also includes our campaigning call of ‘Buckinghamshire for Culture’, in support of our aim to celebrate and showcase the wealth and breadth of creative and cultural activity taking place in Buckinghamshire. The first Bucks Open Weekend will showcase story-themed creative and cultural activity for the public to enjoy, and we hope to see the event return annually.
Bill Morris, Buckinghamshire Culture Co-Chair said: ‘Working with the University in this way has been great! We are extremely thankful to Charlotte Ketteridge, Caitlin Martin, Tom Huianu and Lily Le Moine for all their hard work and ideas, as well as Wes Butler, who helped to produce the final versions. We look forward to rolling these out and uniting our cultural sector with the campaign call ‘Buckinghamshire for Culture!’’
Julius Weinberg, Buckinghamshire Culture Co-Chair said: “We are so pleased we are to have worked with students from one of Buckinghamshire’s Universities, it shows that we are right to think of the County as a place with lots of creative talent.”
Professor Sri-Kartini Leet, Head of School for Art, Design and Performance at Buckinghamshire New University adds, ‘It has been great to work so closely with Buckinghamshire Culture on this project – a fantastic opportunity for our students to engage with the wider creative sector. I am so proud to have seen our students develop their work and really shine, and greatly appreciative of colleagues who supported them all the way!’
Watch out for the new logos being shared and rolled out across our projects – including Open Weekend this summer – for more information see: www.buckinghamshireculture.org/Open-Weekend