Buckinghamshire girls ditch school work for creative business
Three sisters in a Buckinghamshire village, fed up with lockdown schooling, have decided to put their book learning to use cheering up lockdown Britain. Their range of tee shirts, phone cases and accessories carries their own fun and colourful designs. They worked as a team on the creative, marketing and practical parts of the business and last week launched their website making their merchandise available to all.
Creative Director and graphics student Piera (aged 15) lead the process of creating a range of colourful new designs picking up on the lighter side of lockdown life. “Everyone’s struggling with lockdown so we really wanted to cheer people up. They say that if life gives you lemons then make lemonade, but I don’t really like lemonade, so I though that bright tee shirts with funny memes would be a much better idea to spread the smiles.” She said. “We called our clothing line ‘Bright Lemon’ after that idea”
Operations Director, Helena (aged 10) said “Our next challenge was getting our products printed and sent to people – but staying safe at the same time. We decided to use a company that prints on machines and keeps to social distancing rules, and they have been able to get up and running really quick.” She added “All our school work in lockdown seems to be ‘watch a video and fill in a sheet.’, this is much more interesting than doing school work without our friends or our teachers, but some of it is harder than I thought, so dad has helped us out a bit.”
Marketing Director, Miranda (aged 13) created the Bright Lemon website and has been hard at work on advertising slogans and ideas to spread the word. “The website was pretty easy to set up and we’ve tried to keep the theme of being fun and playful but at the same time being easy to read.”
The girls’ range of designs now covers slogans for social distancing, jokes about loo rolls and a cartoon series entitled “safety-pets” and there are plans for more to come. Dad Martin, said: “I was amazed at how quickly they were able to get this off the ground. They’ve been working very closely together to come up with creative ideas and make them happen. I don’t think any of us would choose to be stuck at home, but it’s great that they’ve had this opportunity take the skills they’re learning at school and build something a bit more grown up.”
The bright lemon range is available at brightlemonapparel.co.uk